Archive for February, 2009

Social Networking is the groundswell of this decade. With adoption growing faster than grasp, Facebook, Twitter and many more have glued the mobs to their screens and mobiles. Businesses flock to de-mystify the use of social channels for profit or even just brand image. As people talk, share, tweet and post, patterns of use self-organize, […]


The line is blurred. Your boss and best friends together on Facebook. Your rants heard by all on Twitter. Will the medium shape our digital social persona or will our need for channeled communication shape the medium? Theory #1: We will learn to adopt a digial persona which can appeal to all contexts. Our experience […]