Archive for October, 2009

What’s most interesting in this AdWeek article is to see how slim the point of view is around how to calculate return on the interactions that these fan pages produce. Facebook fan pages are a powerful new extension to the media arsenal. They create “media lift”, creating sustainable conversation out of direct media efforts. For example, a Facebook media placement could target all moms in the US (or those with specific profile attributes) and invite them into a discussion or experience related to a brand on a fan page. Those fans could then be the source of sustained conversation, activity and influence which further engages and promotes the brand awareness efforts. So it’s definitely a powerful media/communications approach.