About Me

Take the red pill… This isn’t about blissful ignorance but about digital realities. This blog is most likely about geek stuff with great business sense. In digital marketing for over 14 years, stuck in the fury of bleeding edge digital advertising solutions for super companies with super strategies, this is my attempt to freeze some of those concepts, things, findings, rants and raves and spark some discussion.

With a deep technology background, I have created strategies, partnerships, productized technology platforms to fuel marketing innovation across disciplines, including media, word-of-mouth, analytics, consumer insights, social applications & platforms, mobile, digital out-of-home and rich experiences. As an experienced marketer, I have helped over 100 Global 1000 clients execute successful digital marketing strategies and world class campaigns.

Clients I have helped include H&R Block, Citi, JCPenney, AT&T, Terra, Conde Nast, Mercedes AMG, Carnival Cruises, Coca-Cola, Burger King and Air Canada.

Nathaniel Perez / Director of Community Intelligence @ Sapient / Twitter (mahumbaba) / nat.perez@gmail.com


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